Vegan ketchup is Better Ketchup!

Veganism.  Good for the animals, good for your health and good for the planet.

That’s some trio.

After years of dwelling in the shadows of public obscurity and misconception, veganism is now basking in the sunshine of mainstream acceptance.

For the sake of completeness, and for those who maybe just don’t know, veganism is defined as:

…a way of living which seeks to include, as far as is possible and practicable, all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose.


So, ending cruelty to and the exploitation of animals is a big deal in its own right, right?  Throw in health benefits and helping out Mother Earth, and this vegan thing is kind of a big deal.

Veganism also gets you to think differently about your kitchen and how to “veganize” meals.  Things taken for granted before going vegan, like dairy milk, cheese and eggs, have to be re-thought.  (Don’t worry, there’s plenty of alternatives and substitutes for those.)

By going vegan, your diet has the potential to be much more healthy.  Sure, you could eat 5 packets of Oreos a day (which, believe it or not, are vegan), but like pretty much anything else in life, this is about balance and common sense.

That said, you have a very good starting point with a vegan diet.  With the absence of meat, for example, you will be removing a primary source of saturated fat and also helping to keep your cholesterol in check.

As a vegan, you’re also much more likely to see a drop in the consumption of unnecessary sugars, salt and processed foods.  While you can still get those as a vegan if you wish (like Oreos – sorry Oreos), the diet generally gravitates toward fresher, non-processed food stuffs.

The range of vegan products is growing and diversifying all the time.  A walk down the aisles of most supermarkets or even more so a browse online will provide you with plenty of evidence of that.  Vegan consumer choice is growing wider and deeper by the day and that means no compromise on taste or food-style choice either. 

That perennial favorite, ketchup, is also succumbing to the vegan vibe.  Better Ketchup, 100% organic and made with real vegetables including tomatoes, carrots, beets, sweet potatoes and butternut squash, is a vegan ketchup with 50% less sugar, salt, calories or any of the other frown inducing additives that can be found in other ketchups.

Vegan and non Vegan cupboards and pantries are veganizing more and more all the time.  What better way to add to the flavor of your vegan meals than with a wholly vegan and organic ketchup?!  It would be rude not to.

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